OUR STORY

shr-long-stik-r3.png
wvm-wv-v-oem.png

 

SOUTHERN HOTROD LLC was established in 2004 and is based in the Greater New Orleans area.

Our primary mission is to innovate, engineer, and manufacture the highest level performance parts and automatic transmissions on the planet.
We specialize in, NAG1 722.6, 5 speed automatic transmissions, ZF 8HP90/95 | 8HP70/75, 8 speed automatic transmissions, and Mercedes-Benz 722.6 & 722.9 automatic transmissions.
 
The "SHR Founder", Edwin P Gregory III started his career in the United States NAVY, in 1990 as a USS Kitty Hawk CV-63 Arresting Gear crew member and then a F-14 TomCat power plant mechanic in VF-1 "Wolf Pack" aboard USS Ranger CV-61. After an Honorable discharge in 1993 he started in the automotive industry. First as a technician at a local Dodge dealership and later becoming a Master technician at the local Mercedes-Benz dealership. Using these experiences he decided to pursue his passion, and founded SOUTHERN HOTROD LLC in 2004 
 
AMERICAN PROUD, VETERAN OWNED!

"Good enough, is NEVER good enough!"
-Edwin P Gregory III 
 
 
 

The "SHR KREWE" 

jng.jpg

Joanne N Gregory
CFO/Co-Owner

ef100522.png

Gene Fuselier
Technician

 

ab100522.png

Austin Beaupre
Technician

 

epg4230522.png

Edwin P Gregory IV
Shop Apprentice/ College Student

epg3.jpg

Edwin P Gregory III
CEO/ Co-Owner

skittles.jpg
Skittles
Shop Cat / Chief Morale Officer

veteran-owned-business-rgb.png 

 
madeinusax1500.png
 
 
sini-head.gif